Who is this trip for?
This blog contains all of the necessities to the perfect vacation for a variety of different type of people! Our primary market would specifically be families with children from ages 3-16. Our secondary market would consist of newly wed couples who are interested in having a Disney themed honey moon.

A Closer Look at the Target Market
Four areas of market segmentation...
1.) Geographic- This blog is targeted mostly towards American citizens, however typically people from all across the globe are willing to travel to Orlando for its popular and well-known attractions.
2.)Demographic- This trip can be slightly expensive, therefore it is ideal for middle to high income families who are able to afford it. Age ranges can vary, and are stated above in the primary market. The trip is also very gender neutral, not too masculine, not too feminine.
3.) Psychographic- The aspects of this trip typically appeal to children who enjoy adventure and excitement, and have a love for Disney movies and characters! Not only is it ideal for the children, but it is also perfect for parents who are looking to spend quality time with their children.
4.) Behavioral- The benefits that our target market can attain through this trip is the opportunity to relax but also plan days full of excitement in which they can create memories of a lifetime.

Orlando Fun:
Walt Disney's Magic Kingdom Park


Create an experience of a lifetime, at Walt Disney's Magic Kingdom Park! This is the perfect family oriented activity, in which you can explore the park and its rides, attractions, and shops. Whether it's Tomorrow-Land or Cinderella's Castle, each area of this park is filled with fun and adventure for kids of all ages and different interests. There are certain days which consist of exciting musical parades with all of your favorite Disney characters, as well as light shows and fireworks to add a spark to the night time atmosphere in the Magic Kingdom. It is a classic "must see" attraction of Orlando, that every person should take the opportunity to see. Make your dreams come true and have memories of a lifetime at Walt Disney's Magic Kingdom.

Orlando Dining:

ESPN Club Restaurant

 

A Sports Fan’s Paradise

Watch virtually any televised game on one of 100 video monitors with global satellite feeds. You have access to over 30 different stations! Even if you have to go to the bathroom, you won’t miss a minute—TVs hover above each stall! It is important to arrive early before game days however, because the restaurant tends to get packed very quickly; although it’s a large amount of 13,000 square feet, the place fills up fast. The restaurant is located on The Boardwalk, walking distance away from Disney's Beach Club Resort, Yacht Club Resort, the Dolphin Hotel, as well as the Swan hotel.

Food, Drink and Live Action at Sports Central

The ESPN club has an adrenaline-filled atmosphere of a stadium as you surround yourself with the best in televised sports entertainment. Guests 21 and over, get a pass with specialty cocktails and beers as you watch the hottest ESPN shows on a monolithic 108-square-foot video wall. Personally, i enjoy the simple fries and milkshake, with some wings to go along with them, but practically every single item on the menu is mouth-watering!

Orlando Living:

Disney's Beach Club Resort

Discover the casual elegance of this charming, New England-style Resort hotel. Enjoy the delicious dining, and sit out by the pools, lagoons and spas of Stormalong Bay. Sail around Crescent Lake on a rented mini-powerboat, and experience the luxurious comfort of a Club Level Suite. Sharing many similarities with its more formal sister, Disney's Yacht Club Resort, Disney's Beach Club Resort is walking distance to Epcot and a convenient boat ride to Disney's Hollywood Studios. This hotel can be family oriented or even perfect for a romantic vacation for a newly wed couple. The staff is polite and welcoming, and are willing to help make your trip relaxing, exciting, and an experience of a life time!