Who is this trip for?
This blog contains all of the necessities to the perfect vacation for a variety of different type of people! Our primary market would specifically be families with children from ages 3-16. Our secondary market would consist of newly wed couples who are interested in having a Disney themed honey moon.
A Closer Look at the Target Market
Four areas of market segmentation...
1.) Geographic- This blog is targeted mostly towards American citizens, however typically people from all across the globe are willing to travel to Orlando for its popular and well-known attractions.
2.)Demographic- This trip can be slightly expensive, therefore it is ideal for middle to high income families who are able to afford it. Age ranges can vary, and are stated above in the primary market. The trip is also very gender neutral, not too masculine, not too feminine.
3.) Psychographic- The aspects of this trip typically appeal to children who enjoy adventure and excitement, and have a love for Disney movies and characters! Not only is it ideal for the children, but it is also perfect for parents who are looking to spend quality time with their children.
4.) Behavioral- The benefits that our target market can attain through this trip is the opportunity to relax but also plan days full of excitement in which they can create memories of a lifetime.
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